Job Description

Paid Media Strategist

Location: New York, NY (remote)

Role Overview: Vicarious Talent Agency is recruiting a Paid Media Strategist for a digital agency in NYC. This role combines strategy development with hands-on execution across multiple digital platforms. The position is remote, allowing for flexibility to work from anywhere. Some travel may be required for collaboration and client meetings.

Your Primary Duties Include:

• Develop and implement paid media strategies to meet client objectives.
• Execute campaigns across social platforms including TikTok, Instagram/Facebook (Meta), X/Twitter, Pinterest, Reddit, and LinkedIn.
• Manage campaigns on Google (search, display, YouTube) + programmatic platforms such as The Trade Desk, Adobe, and/or AdRoll.
• Oversee OTT (over-the-top) media strategies and executions.
• Analyze campaign performance, optimize strategies, and report on results to stakeholders.
• Collaborate with creative and project management teams to align paid media strategies with overall marketing goals.
• Stay updated with the latest industry trends and platform updates to keep strategies and executions cutting-edge.
• Manage budgets and track spend across all platforms to ensure cost-effectiveness and ROI maximization.
• Communicate with clients to understand their needs, present strategies, and discuss campaign results.

Required Skills and Qualifications:

• Proven experience in developing and executing paid media strategies.
• Hands-on experience with social media platforms, Google advertising, programmatic advertising, and OTT.
• Strong analytical skills to assess data and campaign effectiveness.
• Experience managing significant media budgets.
• Proficiency in media planning and buying tools.
• Excellent communication skills for client-facing interactions.
• Ability to work independently and in a team environment.
• Bachelor’s degree in Marketing, Advertising, or related field.

Why Join Through Vicarious:

• Vicarious Talent Agency is an Equal Opportunity Employer.
• Competitive compensation packages and healthcare benefits.
• Opportunities for growth and permanent placement with innovative clients.

Application Process: Interested candidates should apply by sending a resume and a brief portfolio demonstrating past paid media successes.

For assistance or an accommodation due to a disability, contact us via email or at +1 (206) 577-5121.

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